編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-516-046 | Spotify | Elberse, Anita;de Pfyffer, Alexandre | General management | Marketing Management( MBA7005 ) |
2 | 9-514-025 | Amazon in 2023 | Gupta, Sunil;Rodriguez, Margaret L. | Marketing | Marketing Management( MBA7005 ) |
3 | 9-515-019 | Showrooming at Best Buy | Teixeira, Thales S.;Watkins, Elizabeth Anne | Marketing | Marketing Management( MBA7005 ) |
4 | IN1471 | Can 3G Capital Make Burger King Cool Again? Brand Building Under Zero-Based Budgeting | Chandon, Pierre;Heely, Laura;Machado, Fernando | Marketing | Marketing Management( MBA7005 ) |